A peanut brand killed off its mascot by driving him off a cliff and blowing him up.
This morning, the Planters Peanuts account announced on Twitter that Mr. Peanut, the 104-year-old mascot of the brand, had died giving his life for others.
If that super dark sentence alone isn’t enough of a reason for you to remove your monocle, just wait for the rundown of this Planters commercial for Super Bowl LIV, because it’s a real trip.
Mr. Peanut, alongside Matt Walsh and Wesley Snipes, embarks upon a road trip. Good. Great. The trio is singing “I Just Died in Your Arms Tonight” when suddenly, they swerve their giant peanut car to avoid an armadillo. Are you still with me? The peanut car flies off a cliff, but the trio grabs onto a branch for safety. Unable to hold them all, Mr. Peanut gives a knowing look, nods his head, and lets go, plummeting to his death. When he lands, he’s met with a giant explosion.
Last year’s crop of commercials already toed the line of absurdity. Michael C. Hall performed a live-action Skittles musical. Zoe Kravitz did ASMR on a Michelob Ultra bottle, and I still felt nothing. When will brands and celebrities finally hit their personal ceilings for ridiculousness?
To quote Maya Rudolph playing Dionne Warwick on The Unbreakable Kimmy Schmidt, “To what end? TO WHAT END?”
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