Japan will get the first Louis Vuitton-branded eatery

Louis Vuitton will open its first café and restaurant last month, a move by its parent company LVMH to expand even further into hospitality.

The restaurant – called Le Café V – was announced this weekend, and will be located on the top floor of LV’s new four-level boutique in Osaka. The menu will be designed by celebrated Japanese chef Yosuke Suga.

The space will include a large bar area, as well as a terrace letting punters sit outside. The bar – called Sugalabo V – will serve dinner only to a few customers each night (similar to the Toyko branch of the uber-chic but very small restaurant).

LV asked designer Tokujin Yoshioka – who designs for its Objets Nomades travel range – to create wireless phone charger plates, built into each table. That design went on to influence the rest of the tableware.

The boutique is set to open up on February 1, while the restaurant will open up on the 15th. The entire building was put together by architect Jun Aoki.

This won’t be the last restaurant concept we get from LVMH. It is preparing to re-open Dior’s flagship on Paris’ Avenue Montaigne, which is currently being renovated, and include a new restaurant.

It is also planning to open its first Blue Box Café in Harrods, for Tiffany & Co. – which it now owns.

Chairman and Chief Executive Officer of Louis Vuitton confirmed the developments this weekend, also hinting that further restaurants and even hotels could be on the cards for the mega-brand.

Currently, the LVMH group also owns the Bulgari hotel chain, which is operated with help from Marriot International. Currently, there are four hotels in Dubai, Milan, London and Bali – with another set to open in Japan.

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