Hublot wants to help save the rhino
Two-thirds of rhinoceros species may disappear in our lifetime. That, as a statement, is pretty shocking. It’s made even more shocking when you consider that one of the leading causes for it is entirely avoidable: poaching.
Always keen to lend its support to a good cause, Swiss watch brand Hublot has entered into a partnership with former cricketer, Kevin Pietersen and his charity SORAI - Save Our Rhino Africa India – to conserve rhinoceroses threatened with extinction.
The watchmaker’s commitment takes the form of the Big Bang Unico SORAI timepiece, from which a large proportion of the funds raised from sales will be directly paid to Care for Wild for the care and conservation of orphaned baby rhinoceroses, and to the South African National Parks agency to reinforce their nocturnal surveillance capabilities using airborne thermal intelligence tools. In buying the time piece, 100 people will thus become involved in this initiative undertaken by Hublot on the recommendations of SORAI.
As a ‘friend of the brand’, Pietersen - the South African-born ex-England cricketer - is using his connections with Hublot to help highlight the imminent threat to an issue close to his heart.
“The illegal trade in rhino horn and poaching was one of the subjects debated in Geneva last August during the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), demonstrating the urgency with which action is now needed,” says Hublot CEO, Ricardo Guadalupe.
Symbolic of the alliance, the Big Bang Unico SORAI timepiece has a 45-mm ceramic dial in sandy tones of the African bush and houses the image of a white rhinoceros. It will be released as a special edition of 100 models.