OPPO takes you on a trip to Mars in new space-aged short
OPPOknows a thing or two about leading the field when it comes to smartphone technology.
The brand has consistently produced smartphones on the laser-cut edge of mobile technology, packing them with all sorts of space-aged and futuristic technology.
To celebrate that fact, OPPO teamed up with production company And Us to create a short film demonstrating just how space-aged the new phone really is.
The campaign – dubbed, Lead the Species – follows a team of space explorers as they arrive on the Red Planet. The video was inspired by budding space exploration programs in Saudi Arabia and the United Arab Emirates. The short film follows a group of intrepid explorers as they lead the human race to the sufrace of Mars.
The short also explores the notion of finding life on Mars, and what it means for the future of humanity; that it might one day allow future generations to live beyond our Earth.
The video draws parrellels between OPPO'S cutting-edge exploration of technology and its pioneering spirit, as well as takes inspiration from the space-aged technology inside OPPO devices.
“Lead the Species is about bringing the natural explorative nature of human beings to the fore, using the new OPPO Reno smartphones as the ideal conduit for exploring beyond our boundaries,” said Andy Shi, President, OPPO MEA.
“Exploration and leadership are two core values that OPPO strongly adheres to, which we feel are expressed through this exciting new short film. Our aim is to inspire millennials to further explore themselves and to embrace their inner leader – much like we have done at OPPO. OPPO is not just a smartphone, but an accessory to fuel the creative potential of every trend-setter.”
You can check out the video below:
You might recognize the phone in the short as the new OPPO Reno 10x Zoom (which is pretty much the king of smartphone cameras).
It pairs a 48-megapixel main camera, a wide angle sensor, and a telephoto lens – which using some clever artificial intelligence and that massive sensor array, can produce up to 60x zoom. But the futuristic technology doesn’t stop there. The Reno also packs a pop-out selfie camera (meaning that gorgeous screen doesn’t suffer a notch) as well as an under-the-screen fingerprint reader.
For more information, head to oppo.com/ae