As we enter what has been unofficially crowned the Summer of Barbie, we’re delighted to bring news that your Eid gifting options just went full Barbiecore, thanks to a collaboration with ALDO on a limited edition capsule collection set to drop on June 29.
Celebrating the retro power of Mattel’s iconic 1959 toy creation—as well as the Margot Robbie and Ryan Gosling-starring movie which opens on July 21—the 19-piece limited-edition collection hits Barbie levels of fierce with a range of women’s footwear, handbags and accessories. The one-of-a-kind pieces are embellished with eye-catching rhinestones, charms and playful details such as bejeweled B monogramming and dynamic Barbie logos. The collection also announces ALDO’s position as official retail partner the the US giant, Macy’s.
“We couldn’t have picked a better partner than Barbie—a legacy brand that transcends generations, living in the same playful and fashionable space as ALDO,” says Daianara Grullon Amalfitano, Chief ALDO Brand and Product Officer. “Our goal with this collaboration was to ignite fun and nostalgia for our customers, by inviting them to reconnect with the beloved world of Barbie where self-love, empowerment and dreaming big rule. With the rise of the viral Barbiecore trend this past year, we felt this was the perfect moment to bring the Barbie x ALDO Collection to life.”
The Barbie x ALDO Collection will be available for purchase on June 29, online here, and in-store at ALDO, along with the footwear from the collection available online here, at select Macy’s stores nationwide, and on the Macy’s mobile app.