With two months to go until kick-off of the FIFA World Cup Qatar 2022, Hublot has just unveiled their #HublotLovesFootball campaign featuring some legends past and present. Hublot is the tournament’s Official Timekeeper, which means referees of all 64 matches will be glancing down at the brand’s watches on their wrists.
Hublot invited Lebanese fashion designer Mira Mikati to bring her distinctive positive and colourful design approach to the campaign. Mira sat down with all 15 footballers and coaches to create one-off, hand-drawn and painted footballs that are pieces of art in their own right. She brought out each person’s personality through the universal language of that little round ball we’ll all have our eyes riveting to come November 20.
So what about the watch? The new Hublot Big Bang e FIFA World Cup Qatar 2022™ is a Gen3 connected watch, with a large high-def screen that delivers real-time information about the games to the wearer. You’ll also be able to personalize it with the colours of the 32 participating countries. When Hublot says they love football, they’re not lying.