Starting next month on July 1 until September 4, the Dubai Summer Surprises (DSS) festival will take place and is set to host many events throughout the summer.
During opening week, Dubai Festivals and Retail Establishment (DRE) in partnership with Majid Al Futtaim (MAF) are running a special 25 hour sale
that will see major brands and retailers offering discounts of up to 90%. DSS will also be offering an exclusive 24 hour sale on hotels, including Vida Creek Harbour Hotel, Armani Hotel Dubai, Address Sky View Hotel and more.
The exact dates of the sale will be announced closer to the event. However, shoppers can take advantage of a current city-wide sale as over 1000 brands and 5000 retail outlets are offering 25% – 75% discount on various products right now.
Dubai Summer Surprises is currently celebrating its silver jubilee which signifies 25 years of the festival.
“Dubai Summer Surprises has been at the heart of Dubai’s summer season for a quarter of a century. Dubai has transformed from a small city on a creek to one of the leading tourist destinations in the world, and DSS has grown with it.” Said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment.
A raffle draw offering the chance to win AED 1,000,000 will be available to anyone who spends AED 500 or more at The Dubai Mall. Shoppers will also be able to win Emaar gift cards worth AED 25,000 each in eight weekly draws during the Dubai Summer Surprises.
“Across the full period, there will be so many activations, events and promotions happening that people will not want to leave Dubai for the summer,” said Mohammed Feras, Director, Retail Registration DFRE.
“I encourage people to keep their eyes on our social media channels so they don’t miss out on any good deals.”
Find more here.