Known world over as a shopper’s haven, Dubai knows how to go big when it comes to retail. No further evidence of this is needed than the launch of the Shop The Night Away initiative this month.
Part of the Dubai Shopping Festival, the four-day Shop The Night Away activation will take place every Wednesday night in January in four different malls across city, in the Outlet Village (January 9th), The Dubai Mall (January 16th), Mall of the Emirates (January 23rd) and Dubai Festival City (January 30th)
Watch: Shop the Night Away
Held in four of the city’s most popular retail hotspots, the first that needs to be on your radar is at the Outlet Village on Wednesday, January 9th.
Running from 6pm to midnight, more than 200 stores and F&B outlets will be offering mall-goers a range of extra incentives over and above the existing Dubai Shopping Festival offers, including giveaways, goodie bags, samples, styling sessions, vouchers and additional discounts.
As the leading voice in men’s lifestyle across the region the Esquire team will be hosting a series of special in-store activations in the various malls every Wednesday night – offering our fashion advice, styling tips and doing things in our special Esquire way.
Retail
Calvin Klein
An additional 20 percent discount on sale items.
La Martina

Buy two get one free across the range.
Tommy Hilfiger
An additional 20 percent discount plus personalisation on backpack with spend of AED750.
Aigner
Free Aigner keychain with every purchase (while stocks last).
Superdry

Buy two get one free across the range.
F&B
Big Ferdinand

15 percent off on total bill single receipt non-cumulative offer
Galeries Lafayette Le Gourmet
Buy one get one free on all pastries.
M’oisti
Free coffee or tea with purchase of three or more mochis.
Project Pie

25 percent off final bill.