ESQUIRE: You are the face of the new campaign for Piaget’s Polo Skeleton timepiece. What is the story you’re trying to tell with it?
Michael B Jordan: The messaging about the new piece highlights the modernity and simplicity of the watch and its appeal as an everyday staple. It’s so comfortable that I can wear it while I’m at a business meeting, or even when I’m just hanging out at home. This is ultimately what I look for in my ideal watch—that it’s functional, comfortable and easy to wear, yet has that precedence to it to express my own self and style. You previously worked with Piaget for the launch of the Polo S collection in 2016.
How is this new model different?
The Polo Skeleton watches have changed the rules of the game, even though it’s called the Polo, I feel it’s an entirely new watch—thinner, lighter, and I love the skeleton movement, which allows you to see its core and true spirit. The previous dial was beautiful but it was masking what was inside. The skeleton is like taking off the mask, allowing one to see through into the heart of the watch.
What are your likes and dislikes when it comes to watches?
A watch is an accessory a man can really get into as part of his everyday look, so I pay a lot of attention to the watches I own and choose to wear. To me, a watch represents time obviously—the preciousness and importance of it in our everyday lives, in the future as well as the past. It can also recall memories and remind us of special moments. Looking at the Polo Skeleton for instance, my long-standing relationship with Piaget and its people come to mind.
Piaget’s brand motto is ‘Always do better than necessary’, how have you interpreted that within your career?
It’s important to me to work hard, and I am constantly trying to better myself. One of the reasons I started working with Piaget is because I share the quality of striving for more—in life, in my career, in helping others and in making a difference to help future generations.
For more visit piaget.com
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