K by Dolce&Gabbana Eau de Parfum version is all set to be another triumph

What matters to you? Like really matters to you? Being able to answer that question is the first step to building a life that matters.

For Mariano Di Vaio it is family. “My family mean the world to me,” says the Italian entrepreneur. Having built an engaging and influential career thanks to a heady mix of charisma, confidence and authenticity—it is no surprise that Di Vaio embodies the role Dolce&Gabbana was searching for as someone who is the ‘king’ of his everyday life.

That authenticity was at the root of what Esquire wanted to achieve on the set with Di Vaio—who appears here with his real life children and wife, Eleonora. “It was a really fun and authentic experience,” says Di Vaio. “My sons are such good boys, and even if they are still small they take being in front of the camera pretty seriously!

They really enjoyed it—especially the shots in the pool!” Such was the success of last year’s launch of K by Dolce&Gabbana Eau de Toilette, this year’s Eau de Parfum version is all set to be another triumph.

Check out the full video of the shoot below.


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