From electric cars, to spaceships to AI robots, Elon Musk is now venturing into fragrances. Oddly enough through his infrastructure business, The Boring Company, Musk has released an equally peculiar product. A fragrance that smells like burnt hair.

Burnt Hair by Singed

Then again, he did sell ‘Not-A-Flamethrowers’ through The Boring Company so this shouldn’t come as much of a surprise. However, given the Tesla founder’s last name, it’s quite fitting that he’s decided to develop a musk of his own.

Elon Musk on standing out

Championing self confidence, Elon Musk stated:

“Stand out in a crowd! Get noticed as you walk through the airport!”

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While some people may consider Elon Musk to be an eccentric and not take him seriously, there is some truth in his words. Conformity is boring. How often is it that people in public stop to tell you that your cologne smells good? Probably not that often since it’s common for men to wear designer cologne from established brands when they leave the house. When was the last time you bought a scent from an unknown brand that smells like burnt hair? To become a trendsetter, one must begin doing something that nobody else is in order to start a trend.

Anyone that wants to stand out and get people’s heads turning will certainly accomplish that by smelling like burnt hair.

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Multiple Twitter users decided to share screenshots of their order receipts after purchasing the hot new fragrance in the Twitter comments section.

“I can’t believe that i just purchased a perfume that smells like burnt hair.” said a user.

“Finally I will get people to notice me!” said another.

Musk had teased the launch of this new fragrance on Twitter back in September. It’s a unisex product, so both men and women can smell like burnt hair if they wish.

Where to buy Burnt Hair

As per the Boring Company’s website, Burnt Hair by Singed costs AED 373 per bottle excluding international shipping fees to the UAE. Not only can it be purchased in dirhams but also dogecoin according to Musk.

The product will start shipping in the first quarter of 2023 and if you’re interested in buying the new scent, click here.