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TAG Heuer’s Museum in Motion Dubai

We went behind the scenes at TAG Heuer’s new Museum in Motion exhibition held at its Dubai Mall Boutique

TAG Heuer – alongside Ahmed Seddiqi & Sons – is bringing the Museum in Motion to its Dubai Mall boutique, in celebration of the 55th anniversary of its iconic Carrera timepiece.

For those unawares, the Carrera was one of the first timepieces dedicated to motor racing.

The event was also the official UAE launch of TAG Heuer’s Monaco Calibre 11 Gulf Special Edition.

We were live from the event, checking out the shiny new watches and catching up with TAG Heuer’s Brand Director Nicolas Pic about the event and the exhibition.