A new Rolex Boutique has opened at The Galleria Al Maryah Island in Abu Dhabi, the capital of the UAE.
Located within the Central Atrium on the ground floor, the boutique offers the authentic Rolex experience. Providing professional expertise utilizing the excellence, precision and attention to detail that the brand is globally known for. The boutique features a ‘watchbar’ and various seating areas where clients are welcome to sit as well as a VIP room that proudly displays the extensive collection of the world’s finest timepieces in total privacy.
The showroom features four large display cases, each decorated with a bronze trim. It’s clear to see that plenty of detail went into designing this boutique, from the vertical walnut finish elements to the intricate beige Travertine stone floor while the soft lighting adds an elegant feel.
One of the stores most prominent features is its ‘Aqua Wall’. This pays tribute to Rolex’s first ever waterproof wristwatch, the now iconic Oyster which launched in 1926. The word ‘Perpetual’ is inscribed onto every Rolex Oyster watch and it’s more than just a word on a dial. It’s a philosophy that embodies the brands values and its vision which was crafted by founder Hans Wilsdorf who was the driving force behind the company, using a notion of perpetual excellence which he instilled. This sentiment is further echoed by the Aqua Wall which symbolises the brands fluidity and how they’ve continued to evolve their style to adapt to the constantly changing watchmaking industry.
The opening of this new boutique is a must-visit for those with a passion for luxury timepieces in Abu Dhabi.
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