Can a person really trust a country? That is a question the United Arab Emirates has set out to answer for millions of its citizens and residents.
UAE Nation Brand has released an ‘inspirational’ video with a core message throughout: trust.
The video emphasises the message that by adopting the strong and necessary measures to curb the spread of Covid-19, the UAE sees beyond the current global pandemic, looking ahead to a promising future.
Traditionally, the UAE’s core population group is mostly made up of expats.
Every job listing in the UAE usually starts with “tax free living in a sunny, beachside city”, which is a draw to many of the 192 different nationalities who decide to call the country home.
It’s at times like this, when the authorities in each emirate have shown strong leadership, that both citizens and residents appreciate those who have helped make the UAE what it is today.
At a time when the world is facing the biggest challenge in many generations, the UAE has been strong and authoritative in its bid to curb the spread of Covid-19.
UAE residents have followed each new directive in recent weeks for one principal reason – trust.
And according to the UAE, that trust has been based on years of building a welcoming and multi-cultural country that has offered citizens and residents the opportunities to grow and thrive.
It’s the same trust that has guided the UAE through the challenges of the coronavirus and the same trust that will see the country emerge from the crisis even stronger than before.
