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Calling all male fashion enthusiasts. Vida Emirates Hills and Mr. Draper are teaming up to launch a curated pop-up experience. From 5th September until 4th November, popular retail-tech start-up, Mr. Draper will launch a two-month residency at the newly opened Vida Emirates Hills offering free styling sessions to men who need a little guidance on their style. Both brands will be the first in the UAE to bring an omni-channel retail experience to residents and visitors, giving them the flexibility to choose how they want to shop, whether its choosing items from a showroom or briefing a stylist and receiving a box filled with suggested items. Guests who are staying at Vida Emirates Hills receive 20% off their total bill!
The Mr. Draper pop-up showroom will be located in one of Vida Emirates Hills’ beautiful suites, overlooking Dubai’s iconic golf courses. Men can make use of the valet parking, kick-back for one hour in the spacious suite and take advantage of the fully stocked minibar, whilst an expert stylist from Mr. Draper hand-picks outfits for them using a mix of well-known brands and more niche labels.
Speaking about their relationship with Vida Emirates Hills founder and CEO of Mr. Draper, Mahmoud Gao states; “As a start-up we couldn’t ask for a better partner than Emaar and Vida. Vida is an exemplary brand run by a great team who share our focus in delivering a customer-centric experience. This pop-up is what you get when you blend the future of shopping with the best in hospitality.”
Vida Emirates Hills prides itself in supporting local start-ups and businesses in the UAE. Origins, the all-day eatery at Vida Emirates Hills, uses ingredients sourced from Green Heart Organic Farm, an organic fruit and vegetable farm based in Dubai. When the collaboration with Mr. Draper arose, Vida Emirates Hills saw it as a fantastic opportunity to showcase their support to local start-ups and to tap into the fashion industry with an innovative shopping experience.
Speaking about the collaboration with Mr. Draper, General Manager at Vida Emirates Hills, Daniel Kingston says; “It’s hugely important for us as a brand to support local start-ups so we feel Mr. Draper is a perfect fit for the hotel. Vida Emirates Hills is an on-trend, modern hotel and therefore teaming up with a male-focused shopping service to offer our guests something a little different is right up our street! We’re very excited to offer our guest this elevated experience.”
Vida properties have worked with Mr. Draper in the past on a smaller scale, however, due to popular demand this two month-long collaboration between Vida Emirates Hills is the start of many exciting activations in the pipeline at Vida Emirates Hills, including Gentlemen’s Evenings at Junipers, styling sessions and much more.
To book your styling session with Mr. Draper, at Vida Emirates Hills, visit
mrdraper.com/vida
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