With modern modest-wear and popping bright colours, e-Comm fashion giants YOOX has released its first-ever Edit and Campaign dedicated to celebrating the Holy Month of Ramadan.
With a solid reputation for supporting aspiring young talents across the region, the collection (and campaign) looks to mirror the determined and youthful spirit of Middle East Gen-Zers, with a clothing edit that reflects the mood and feel of the region during this special time of year.
The campaign – called Celebrating Ramadan Together – features two emerging influencers from the Middle East, Yas Vocals and Sultan Musaed, wearing pieces that feature bright and colourful looks from 8 by YOOX, Dolce & Gabbana, Balenciaga, Off-White and Valentino.
The menswear selection showcases a range of elevated loungewear, as well as sneakers to help step up the casualwear game, particularly during Iftar and Suhoor.
With a full edit available on its platform.