For 270 years, Vacheron Constantin has been dedicated to excellence, craftsmanship, and heritage. This Ramadan, the Maison continues its journey with The Quest, a tribute to personal discovery, cultural identity, and the pursuit of mastery. Set in Abu Dhabi, the initiative highlights four regional talents, each carving their own path while staying connected to tradition.
Ramadan is a time for reflection, where the past and present come together through shared experiences. With The Quest, Vacheron Constantin marks its 270-year milestone by celebrating values that define both the Maison and the Middle East — legacy, creativity, and craftsmanship.
At the heart of the campaign are Aljoud Lootah, Adi Al Fardan, Nouf AlMoneef, and Fatima AlBlooshi. Through a series of short films, each talent shares their journey — one shaped by dedication, heritage, and a vision that connects tradition with the future.
For Aljoud Lootah, design is a way to honour legacy, using precision and purpose to tell cultural stories. Adi Al Fardan is committed to preserving the Gulf’s heritage, uncovering and protecting its most treasured elements for future generations.
Nouf AlMoneef’s work focuses on perception, inviting people to pause and notice the details often overlooked. Through her lens, the familiar takes on new meaning. Meanwhile, Fatima AlBlooshi keeps heritage alive through her artistry, ensuring the past remains relevant through modern interpretations.
Their stories come together as a reflection of identity, innovation, and cultural pride. The Quest is about the pursuit of mastery, meaningful connections, and the moments of introspection that define Ramadan.
To extend this journey to the wider community, Vacheron Constantin presents The Quest exhibition in Abu Dhabi. Running from February 21st to April 15th, 2025, the exhibition showcases the Maison’s craftsmanship alongside cultural gatherings and workshops. It offers guests a chance to engage with tradition and innovation in a meaningful way.
Christophe Ramel, Managing Director of Vacheron Constantin Middle East, shares the sentiment behind the initiative: “At Vacheron Constantin, our pursuit is driven by passion, creativity, and human connection. Celebrating 270 years of watchmaking excellence, we view Ramadan as a time for reflection and sharing meaningful moments with our community. The journeys of these remarkable talents pay tribute to the craftsmanship, heritage, and innovative spirit that have defined our Maison for centuries.”
As Ramadan unfolds, Vacheron Constantin continues its legacy through the artisans, stories, and traditions that shape its journey.