TAG Heuer has long walked that line between luxury watchmaking and a functional sports watch but, with the launch of the Connected Calibre E5, it is no longer walking, but full on sprinting.
It’s been three years since we last saw a new generation of the Connected, the Swiss watchmaker hasn’t just updated its flagship digital timepiece—it has fundamentally refined it, creating a sophisticated tool designed for the man who expects performance from his wristwear, whether at work or running a marathon.
Considering the pace at which this sort of tech develops the arrival of the Connected Calibre E5 is very-much welcomed to the brand’s catalogue.
Built with the same exacting standards as a mechanical chronograph, the latest itteration of the smart watch comes with a big shift in what happens under the bonnet. The decision by TAG Heuer to move past the use of standard Wear OS to debut its own proprietary operating system (built on the Android Open Source Project). The result is a cleaner, faster, and more intuitive user experience.
Crucially for the legions of iPhone users, it also boasts MFi (Made for iPhone) certification, ensuring seamless, reliable integration into the Apple ecosystem. Smartwatch fatigue often stems from charging anxiety, and the Calibre E5 addresses this head-on with significantly improved battery life: the 45mm model now pushes for up to three full days of power, while the new 40mm variant comfortably handles two.
Importantly, the collection introduces a new, more universally wearable 40mm case size to join the established 45mm. This sleeker profile comes in materials like polished steel or striking rose gold PVD, while the 45mm stands firm in steel or black sandblasted titanium with its signature ceramic bezel.
Both feature refined, more ergonomic chronograph pushers, blending the feel of a traditional timepiece with modern function. Where the Calibre E5 truly elevates itself is in its specialized editions, proving it’s engineered for elite, real-world pursuits.
For the affluent golfer, the flagship Golf Edition is a necessity. Pre-loaded with over 40,000 golf course maps worldwide, it offers crystal-clear full hole layouts, auto-scoring functionality, and pinpoint GPS accuracy to shave strokes off your game.
For the dedicated athlete, the collaboration with New Balance is a must-have performance kit. This New Balance Special Edition features a lightweight 40mm Grade-2 titanium case (finished with a sleek black DLC coating) and a performance strap, arriving packaged with a pair of the TAG Heuer x New Balance FuelCell SC Elite v5 running shoes, making it the ultimate pairing of Swiss timing and elite athletic gear.
It’s an investment that confirms the brand’s “Techniques d’Avant Garde” philosophy: a luxury timepiece that performs as brilliantly as it looks.