With case designs from its military past as icons, Panerai has had to be meticulous in how to innovate new case designs not derived from that fixed back catalog.
Instead, the company has focused increasingly in the past decade on pioneering ways to work not only with conventional metals but with new alloys that just a few years ago seemed the stuff of sci-fi.
In just the last few years, the Italian watchmaker has created cases in materials as otherworldly as recycled, 3D-printed titanium; alloys of carbon and steel; and even, E-Steel (which boast 98.6% recycled-based materials by weight).
Introduced to the iconic Luminor collection, people the world over can now choose the metal, dial and colour that suits them best.