Don’t believe me just watch—Mark Ronson has been named the latest brand ambassador for Audemars Piguet.
The renowned DJ and Academy Award, Golden Globe and Grammy winning artist and producer has been chosen to represent the Swiss haute horologerie manufacturer due to his “uncompromising and free-spirited approach to music strongly resonates with the brand’s identity at the crossroads of tradition and avant-garde. Furthering Audemars Piguet’s long-standing engagement in the world of music, this partnership announces many surprises in the months and years to come,” says AP.
AP started a music programme in 2019, through which the brand fosters enriching dialogues amongst artists and invites the community to live unique encounters.
As Brand Ambassador, Mark Ronson will accompany Audemars Piguet “in its mission to push human talent further to create the extra-ordinary and touch people’s heart—a mission which resonates with the talented artisan community that the Manufacture has supported and grown in the Vallée de Joux since 1875,” continued the brand.
“Being in AP’s factory, I really noticed this attention to detail and this combination of analogue instruments and soulful maestros who make watches. It is so similar to what we are doing in the studio with our heritage, in the sense of dedication and craft” says Ronson on the partnership.
Ronson made his debut as a DJ in New York in the late 1990s and received much acclaim for his blend of funk, hip-hop and rock. In 2 2003, he released his debut album Here Comes The Fuzz but it was his ground-breaking 2007 album Version that catapulted him onto the global scene.
He has collaborated with a wide variety of artists including Amy Winehouse, Adele, Lady Gaga, Miley Cyrus and Queens of the Stone Age, to name but a few. His Grammies include Producer of the Year for the Amy Winehouse Back To Black album and Record of the Year for his Bruno Mars collaboration “Uptown Funk.” In 2018, he won an Oscar for co-writing “Shallow” from the film A Star Is Born.
In 2021, Mark co-produced and hosted the acclaimed Apple TV+ documentary series Watch the Sound with Mark Ronson, created by Morgan Neville. The series explored the creative process in addition to the role new technology plays in musical innovation. He also hosted seasons 1 and 2 of the successful Fader Uncovered podcast. Each episode features in-depth conversations with the world’s most impactful musicians, discussing the past, present and future of music and
“It is such a pleasure to work with someone like Mark who constantly pushes us to go further and seek excellence in everything we do. We have found each other,” says François-Henry Bennahmias, Chief Executive Officer, Audemars Piguet.
Find more here.