Hublot goes deep to create the Ultimate Tribute to the ‘tennis GOAT’ Novak Djokovic

In any sport, the GOAT discussion is a hot one. However, when it comes to tennis, Hublot has put its money where its mouth is annoiting the Novak Djokovic as the Greatest Of All Time, with the release of a sensational new trio of Big Bang Tourbillon timepieces.

If you are going to make a watch for the Greatest of All Time, it can’t just look the part—it needs to carry the DNA of a champion. Hublot has taken this quite literally with its latest release, the Big Bang Tourbillon Novak Djokovic GOAT Edition, unveiled today at LVMH Watch Week in Milan.

This isn’t a standard limited edition; it is a “trilogy” of timepieces that physically embodies Djokovic’s 101 career titles. The collection is split into three distinct colorways representing the surfaces on which he has dominated: 72 pieces in blue for his hard court wins, 21 in orange for clay, and just eight in green for grass. In a fascinating twist, the collection is “numbered but not limited”—meaning if Novak wins another title, Hublot will produce another watch to match the surface, keeping the series alive alongside his career.

The “DNA” aspect is where Hublot’s Art of Fusion really flexes its muscles. The 44mm case is crafted from a special composite material that actually incorporates shredded Lacoste polos (blue, orange, or green) and Head tennis racquets used by Djokovic himself. This biomorphic material is reinforced with Titaplast, a high-performance polymer that keeps the entire watch incredibly light at just 56 grams—engineered specifically to withstand the shocks of professional play.

Under the sapphire crystal, the tennis references continue with the MHUB6035 Automatic Tourbillon movement. The traditional mainplate has been replaced by a 3D lattice structure that mimics the string bed of a racquet, complete with irregular spacing to simulate mid-match tension. Even the bezel screws are shaped like tennis balls, a playful yet technically complex detail that required Hublot to invent a completely new screwdriver head.