Bulgari, has recently shifted gear with its latest addition to the watch world: the Gran Turismo collection. Inspired by the popular gaming franchise, Grand Turismo, the renowned luxury brand has introduced a new duo of timepieces that combine the brand’s legacy of elegance with a sophisticated sporty twist, featuring lightweight aluminium designs.
Inspired by the high-speed world of grand touring racing cars, the Gran Turismo collection is a departure from the brand’s traditionally opulent designs. These new watches embody a sportier aesthetic, with aluminum cases that are both lightweight and durable.
The collaboration is the brainchild of Bulgari’s Fabrizio Buonamassa Stigliani and car designer Fabio Filippini, marking a milestone for both in terms of craftsmanship and design with regards to the two new takes on the Bulgari Aluminum timepieces, and a newly designed concept car for the Gran Turismo 7 game.
The Bulgari Aluminum watch reimagines the classic 1998 style with a modern twist. The new interpretation keeps the best of the original design – the round case and signature Bulgari-Bulgari double logo – while adding new elements such as a high-performance rubber strap, making it the perfect accessory for the contemporary, active individual.
The Gran Turismo collection reflects Bulgari’s commitment to innovation and design. Just as the grand touring cars are known for their blend of speed and luxury, these watches offer a balanced combination of style and functionality.
With the Gran Turismo collection, Bulgari is driving home the idea that luxury watches can be both stylish and sporty. So, gear up for a high-speed journey with these new Bulgari timepieces that are sure to turn heads.