Luxury fashion house Dior has announced the triumphant return of its Chiffre Rouge men’s watch collection with a sleek design revamp. Originally launched in 2004, the Chiffre Rouge men’s collection became a favourite for its distinctive design, blending bold asymmetry with elegant details. The relaunch brings back the collection with a contemporary flair, honouring its past while embracing current trends.
The new Chiffre Rouge collection comprises eight meticulously crafted timepieces, each reflecting Dior’s timeless elegance while introducing innovative features. Sporty influences permeate the design, with the signature asymmetrical case and prominent crown maintaining their unique character.
However, the 2024 edition adds touches of sophistication, seamlessly integrating the cannage motif, a hallmark of the Dior brand, and incorporating elements like rose gold and gemstones in select models.
Equipped with an automatic mechanism visible through the caseback, the watches are fitted with a variety of calibers, from chronograph to tourbillon, resulting in a diverse selection catered to each and every taste bud (and credit card limit).
And the watch is accompanied by three interchangeable straps in macro enhanced rubber, micro cannage, and precious leather.
The Chiffre Rouge collection, first introduced in the early 2000s, was Dior’s first foray into the world of men’s watches. The collection was lauded for its bold aesthetics, innovative features, and the distinctive use of the color red, which symbolized the brand’s passion and creativity.
The new Chiffre Rouge watches retain the collection’s original spirit while introducing contemporary elements. The designs are more refined, the functions more advanced, and the overall look more modern, appealing to the tastes of today’s discerning audience.
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