It seems like right now all roads lead to Riyadh. So it is little surprise that Swiss watchmaker Breitling has just opened its largest store in the Middle East in the Saudi capital.
Located on the ground floor in Riyadh’s Panorama Mall, the huge 245m² boutique is now Breitling’s second store in the city, and features the brand’s urban, industrial loft design.
At the centre of the new boutique is an eye-catching yellow grid panel stamped with a Breitling ‘B’. Wall-mounted propellers and surfboards, as well as unique artifacts guide visitors to explore the boutique’s Air, Sea and Land watches.
Breitling Riyadh’s modern-retro design values are brought to life through vintage decor and artwork, streamlined with contemporary design elements. This unique mid-twentieth century loft impression is visible to passers-by through a glass store fascia, ensuring that customers feel immersed in the relaxed ambience before they have even entered.
Watch fans can experience the brand’s first-ever ‘sea lounge’, which offers a relaxing, by-the-beach vibe with plants and rattan furniture. The Breitling Watch Bar and its leather bar stools provide the perfect location to try on watches.
Commenting on the opening, Breitling Middle East Managing Director, Aed Adwan said: “We are thrilled to be expanding the full Breitling experience to our customers in Riyadh. This expansion falls in line with our efforts to grow our business in Saudi Arabia, which is a key market for us, with additional boutiques to open in the near future.’’
Approachability and inclusiveness are two key drivers of Breitling’s unique boutique design concept. Evoking the sensation of a contemporary urban home allows customers to feel completely at ease and relaxed whilst exploring Breitling’s entire range.
The extensive collection includes Breitling’s core offerings as well as the latest launches in Premier, Top Time and Classic Avi.