Upcoming Bond nemesis, Rami Malek heads a versatile line up of new brand ambassadors for Cartier’s Pasha de Cartier collection.
The Oscar-winning actor is joined by the Willow Smith, Maisie Williams, Troye Sivan and Jackson Wang – each chosen for their adaptable and multifaceted skillsets.
For Cartier, the Pasha watch has always been linked with a certain idea of success directly tied to its extroverted design. Created in the 1980s its edgy, graphic nonconformism helped it evolve into a design icon, something the brand believes ties the careers of the collection’s new ambassadors.
“I gravitate to roles that are inspiring and progressive. It’s my hope that some of these choices contribute to moving the industry forward,” says Malek who later this year will appear as the villain in the highly anticipated 25th James Bond film, No Time to Die.
The Pasha de Cartier watch launches in China on July 1, and September 4 around the world. Available in 35 mm and 41 mm in steel, gold, vibrant diamond-set and skeleton movement versions.
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