Shaquille O’Neal is teaming up with Invicta watches to launch limited-edition timepieces this spring.
The collection – which is just Shaq’s first of a multi-year deal with the Swiss watchmaker – will go on sale via shopping channel ShopHQ as well as Invicta Stores worldwide.
“Shaq has a broad reach to all of our customers as he brings his positive approach to life and a sense of style,” said Eyal Lalo, CEO of Invicta Watch Group, in a statement.
This isn’t Shaq’s first partnership. The retired 15-time NBA All-Star player has previously collaborated on multiple creative projects over the years, including brands such as Reebok and Skechers. In 2018, he partnered with Victoria Beckham for her Reebok X Victoria Beckham collection.
The star has seen support as a restauranteur and brand ambassador and is often known for his philanthropic work.
He is also set to give fans a look at his life post-court, in a new reality TV series dubbed the Shaq Life.
