“Crafted by Imagination”— the phrase is inscribed on the inside seam of a pair of THEODORE denims. It’s wonderfully whimsical, and perhaps the perfect key in which the menswear clothing brand sings in. Yes, this is an apparel brand, but it is one that is demanding to be thought of as more than just clothing, but as a movement to inspire men to have more confidence, purpose and timeless elegance.
At the heart of THEODORE lies the alchemy of heritage and modernity. With roots in Istanbul, a city of empires and artisans, the brand inherits centuries of textile mastery, reimagining it through a contemporary lens. Luxury here is precision—every thread, weave and silhouette is an extension of an unspoken narrative, a quiet revolution in elegance.
It makes sense then that THEODORE is now available in UAE—another country that
thrives on the merging of cultural dialogues. “We are excited to share our unique vision of luxury menswear with the region,” says Mukesh Jain, CEO and Founder of THEODORE. “It is crafted for those who create, rather than conform. For those who lead, rather than follow.”
This philosophy culminates in THEODORE’s debut collection: ‘Demigod’—a tribute to those who exist between worlds: between classicism and modernity; between refinement and rebellion; between man and something greater. Crafted with meticulous precision, each piece is an orchestration of signature cotton-modal blends, lyocell and innovative performance textiles to achieve a wardrobe designed not for passing trends, but for those who build legacies.
The founders have spent more than 50 years mastering the art of sourcing the finest fabrics and tailoring pieces that transcend fashion. They have also perfected their understanding of the true expressions of individuality. Today, THEODORE sets its sights on expanding its expertise in textiles and craftsmanship as it steps into the realm of sophisticated menswear. If that isn’t inspiring, then we don’t know what is.