BUGATTI: Fast fashion

You can also probably afford to dive one of these, the Vision Gran Turismo, a concept Bugatti made for the video racing game Gran Turismo late last year

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If you can’t can’t quite afford a Bugatti, let alone one of those Bugatti Villa’s being built as part of Damac’s Akoya Oxygen project, why not settle for a few threads instead? Esquire favourite, O Concept Boutique, founded and owned by one of Esquire’s Best Dressed gents, Emirati entrepreneur Omar Bin Khediya, launched the latest Ettore Bugatti ready-to-wear collection recently making it now available to buy in the region.

Didn’t know there even was a Ettore Bugatti ready-to-wear line? Well, the French car manufacturers created a Lifestyle Collection that follows in line with their luxury codes for drivers, and wannabee drivers, alike. The collection of outerwear, reay-to-wear, shoes and accessories, are all made in some of the most luxurious materials money can buy and recollects the heritage of the brand built around the futuristic vision of Ettore, the legendary founder. Think exotic skin bomber jackets, outerwear made from technical fabrics and tailoring using the finest silks and cashmere’s.

The collection pulls together Italian art and creativity, a French passion for decadent luxury, and German precision in the most sophisticated engineering, all together summarising the Bugatti DNA perfectly. Need even more convincing? Here’s our favourite picks from the new SS16 collection…