It feels like just yesterday when headlines of Beyonce performing an hour-long set for an unimaginable $24M at the grand opening of Atlantis The Royal were swirling around. It has now been a year since the ultra-luxurious resort opened its doors to the public and Atlantis The Royal has teamed up with Louis Vuitton for a truly unique anniversary celebration.
Louis Vuitton’s iconic mascot Vivienne, born in 2017 as a collectible figure, has been reborn in Dubai in the form of six larger-than-life statues and two inflatables positioned around Atlantis The Royal. Each of the six Viviennes stands at 3 meters tall and was designed and created in Dubai using a combination of modern and traditional design and crafting elements. The two inflatable Viviennes are a towering 10 meters tall and can be found at the resort’s entrance.
The six Viviennes have unique nicknames and personalities with designs reflecting them, including the chic cosmopolitan Jetsetter Vivienne who always has her Pharrell Williams X Louis Vuitton sunglasses on, curious Roller Vivienne who is never without her camera in hand, and Sailor Vivienne, who prefers to simply float through life in the resort.
Honoring their history as luxury trunk makers, Louis Vuitton and Atlantis The Royal are also releasing a limited edition collection of 18 trunk stickers to celebrate the resort’s first birthday. The collectible stickers will be gifted to guests for each night’s stay until 31st May 2024.
In November 2023, Louis Vuitton opened its first resort store in the Middle East in Atlantis the Royal, offering merchandise and customization exclusive to the Dubai resort.