Italian football giant Juventus has announced a new agreement to exclusively wear clothing from Loro Piana for its player’s more ‘formal’ engagements.
In what is becoming an increasingly common collaboration between major football teams and luxury fashion houses (PSG x Dior; AC Milan x Off-White), the partnership between the Italy’s most celebrated club and the masters of understated elegance is a rather apt one.
Sure, the styling aesthetic on the released pictures of Leonardo Bonucci, Federico Chiesa, World Cup winner Leandro Paredes, and the rest of the Juventus squad does seems a little on the laid-back side of formalwear, make no mistake about it, the pedigree of the luxury Italian clothing brand Loro Piana is nothing but stellar.
Very much considered a if-you-know-you-know luxury brand, Loro Piana will be dressing the Juventus team in two of its most iconic styles of understated suiting for the more formal occasions of the team’s season.
Offering a painstakingly considered blend of comfort and functionality, the single-breasted Torino jacket perfectly represents the Loro Piana aesthetic that offers a perfect blend of comfort and functionality.