Via Riyadh has been building serious momentum as the luxury destination in the Saudi capital, and the opening of the country’s first Zegna saudi store does it no harm at all.
Now, with the presence of the Italian powerhouse, Zegna, sartorially savvy men in the Saudi capital can saunter through the latest collections of one of the most revered western brands luxury menswear.
A reflection of Zegna’s refreshed identity under the artistic direction of Alessandro Sartori, the new location embodies a style agenda which prioritizes contemporary design principles and the needs of modern men. Focusing on bringing a progressive spin to notions of traditional craftsmanship, luxury leisurewear and versatility, the store offers the opportunity to discover and explore an array of contemporary Zegna icons such as the versatile Alba Overshirt and Triple Stitch luxury leisurewear shoes.
The opening of Zegna at VIA Riyadh enriches the luxury retail landscape of Saudi Arabia’s capital city and celebrates the timeless tenets of elegance and style.