One of football’s biggest names is the new face of Montblanc.
Montblanc has announced that Zinédine Zidane, one of the greatest footblal players and celebrated coaches of all times, will be its latest Mark Maker, as well as the face of its new fragrance line.
In addition to collaborating with the Maison on upcoming Montblanc writing instruments and leather goods campaigns, Zinédine Zidane will appear in a new campaign for the Montblanc Legend fragrance line later this year.
“Zinédine Zidane is the ultimate Montblanc Mark Maker, a man who makes his mark not only on the world of sport but has had an incredible impact on the global stage. He is living proof that following what moves you in life leads you to a place of fulfilment and success. He is an inspiration to so many across generations, and we are delighted to be collaborating with Zinédine, writing a new chapter together in his extraordinary story,” says Nicolas Baretzki, Montblanc CEO.
According to the brand, Zidane lives byby Montblanc’s ethos of What Moves You Makes You, ‘always doing what moves him rather than what is expected of him, never following a path that was dictated to him.’
His journey has taken him from his hometown of La Castellane, Marseille to Turin, Madrid and beyond. World Cup, European Cup, Champions League, Golden Ball, star player, world-renowned coach.
“Montblanc is a Maison of culture and quality that believes in the importance of transmitting ideas and thoughts to others through writing. A belief that I share as someone who has benefitted from the values and culture my father and family passed on to me, and that I am trying to transmit as well. Personally I write in my notebook quite every day… I don’t only sign autographs!” laughs Zinédine Zidane.
Zinédine Zidane will appear from September onwards in Montblanc content alongside signature leather pieces that highlight the importance of mobility, both physically and metaphorically, on the road to achieving one’s goals, as well as alongside Montblanc writing instrument to underline the power of writing to unlock creativity and share ideas, the brand said.
In an upcoming print, TV and digital campaign for its Montblanc Legend fragrances, Montblanc pays tribute to the legendary grace and presence of Zidane.
“Humble and hardworking, the sporting icon has often been referred to as a “legend”; not necessarily the path he chose for himself, but one that his passion, skill and determination led him to. Legend, Montblanc’s bestselling fragrance line, channels the mindset of those who don’t seek glory, but strive to leave their mark with purpose, conviction and passion, writing their own legend along the way,” the brand said in a statement.
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