Let’s be honest: your average luxury sneaker is usually just a ‘normal’ sneaker in a different font, i.e., same fit, same style, same laces, same everything, only difference may be that the fabric is a wee bit more plush. But Zegna is over 100 years old, and you don’t surpass the 100 year milestone by playing like everyone else.
Crafted from the finest New Zealand calf leather, the nickname ‘second skin’ comes from the sneaker’s leather morphing to its owner, kind of like in Spider-Man 3, when Peter Parker comes in contact with the symbiote suit. When looking at his new reflection in a skyscraper, Peter mumbles, “I feel different. I feel…good.” We can’t swing between skyscrapers, but wearing Zegna’s tripe stitch sneakers is perhaps the closest we’ll get to such a sensation. And you can tap into this out-of-body experience at Mall of The Emirates in Dubai, to witness how this luxury & craftsmanship works hand in hand, at Zegna’s official store.
There is an ocean of difference between retail and clienteling. Retail is about transaction, clienteling has the goal of providing a distinct, customer experience. Want to take a guess which flag Zegna salutes?
At the highest level of luxury, customers want more than just a product to purchase, they want to be a part of a lifestyle, to be a part of the celebrities who, too, buy that same product. And whether that’s a little Perrier with lime upon entry, or simply the most knowledgeable store clerk on hand, explaining the intricacies that goes into every stitch, the Zegna store in Mall of the Emirates provides just that.
And not like they needed another feather in their hat, but Zegna is the no. 1 brand in the world for NPS (Net Promoter Score) metric, when pertaining to customer loyalty and satisfaction.
Head to Dubai’s Mall of The Emirates today, for your custom, luxury, Zegna experience. You may not be on the red carpet, but if you close your eyes, you just might think you are.
