Sure, there are most famous brands out there, but when it comes to the quintessential staple of male underwear, nobody is as lauded as Calvin Klein. From Marky Mark’s iconic shoots in the ’90s – apparently his six pack was so impressive that people actually crashed their cars on the highway due to being distracted by the billboard – to Justin Bieber, and now, Mr. Bear himself, Jeremy Allen White.
Throughout the campaign, Jeremy is wearing Calvin Klein’s Fall 2024 underwear and denim styles in modern new fits designed for relaxed, statement-making style.
The 90s Straight, Slim Fit and Standard Straight Jeans’ silhouettes offer the perfect base for denim-on-denim styling with the 90s Trucker Jacket, or a casual rockstar-off-duty look with the Monogram Logo T-Shirt. Underneath it all, new Modern Cotton Air and iconic Cotton Classic underwear provide all-day breathable comfort, and new sunglasses.
And just to give you your ’90s throwback fix, here’s Marky Mark dancing around in his undies with Kate Moss. Crazy how much advertisements have changed.
Get the collection online here and in Calvin Klein retailers.
