If the roar of a V6 turbo sets your heart racing but your wardrobe’s still in the safe zone, Tommy Hilfiger has just waved the flag. The US-based label’s new APXGP Collection, created in collaboration with F1® The Movie and fronted by rising star Damson Idris, brings track-side energy into the everyday outfit. The line-up is practically an announcement that “motorcore” has officially become mainstream.
Launching ahead of the film’s international release on June 25, the limited-edition line blends racing style with preppy tailoring. The collection features moto-emblazoned mechanic shirts, a varsity-meets-moto jacket cut from vegan leather, tailored Japanese denim and a merino-knit polo made for a podium-level cameo.
Idris, who plays APXGP rookie Joshua Pearce opposite Brad Pitt’s veteran Sonny Hayes, says: “Working with the Tommy Hilfiger team and on F1® The Movie has been an unforgettable ride — an authentic blend of iconic style and cinematic power.”
For Tommy Hilfiger himself, the collaboration is decades in the making. “Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1™ has been legendary to me,” he recalls. “As F1® has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon.” It seems like that lifelong obsession drove the collection’s details such as sponsor-style graphics, high-contrast piping and a crimson quilted jacket taken directly from Idris’s on-screen wardrobe.
“Our goal was to fuse the innovation, precision and adrenaline of Formula 1 with our bold, vibrant and confident DNA,” Hilfiger explains.
While, design is one thing, attitude is another and Idris embodies exactly that confidence Hilfiger was talking about. Giving a snippet into his styling philosophy, Idris says, “I’m into the all-white polo with the team graphics – it’s clean, but still has that attitude, and feels like everyday luxury with a sporty twist. You can pair it with the underlayer shirt for a crisp, layered finish, then add the red cap to give it just the right pop.”
The APXGP Collection is live on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners. And if going to the podium isn’t your typical weekend activity and Sundays look more like brunch than the Belgian Grand Prix, the look is still bound to deliver.