After its groundbreaking and insanely-popular first collection, Gucci and The Northface have re-teamed for a second collection, and it’s just dropped in Dubai, Abu Dhabi, and across the UAE and region.
Head down to a Gucci store near you to get the pieces before they’re gone, as the last collection sold out pretty quickly. The spaces have been reimagined to suggest a clean icescape, to boot.
The special cross-category collection for men and women comprises ready-to-wear, soft accessories, luggage and shoes, including many pieces as hiking boots, multi-pocketed backpacks and warm, insulated jackets that powerfully reference the outdoor world of The North Face.
The collection ‘addresses the curious, drawing from values of self-discovery and self expression that define both brands’, according to Gucci.
To introduce the new collection, Alessandro Michele conceived a campaign shot by French twins Jalan and Jibril Durimel set in Iceland. In stills and video, Michele captures territory’s unique landscape and its otherworldly spirit.
|This, Europe’s most sparsely populated country, possesses a dream-like quality, with a variety of haunting landscapes, from volcanic black sand to rolling green hills and awe-inspiring glaciers. Into this environment come Gucci’s intrepid explorers, hiking across the Nordic island. They are pictured against its vast and breath-taking scenic backdrop – images that capture colourful candid moments, showcasing the distinctive products,” says Gucci.
The ready-to-wear selection comprises different styles and designs, including a number of bombers and vests that feature the classic GG monogram all-over as well as reimagined styles from The North Face iconic ‘90s attire, decorated with colorful prints, some of which inspired by Gucci’s archive. Additionally, the collection presents an exclusively designed selection of outerwear applied to remastered iconic styles from the ‘70s that features the latest proprietary technologies from The North Face, the brand’s latest best in class construction and technology. Key elements of these styles focus on a minimalist approach to performance and function, including the use of an ultralight bonded baffle construction instead of stitching, unique yarn constructions to thermoregulate during wear, and transfer printing on a nylon base.
The second chapter of The North Face x Gucci also focuses on sustainability, with the use of ECONYL® – a nylon fabric created from regenerated materials (fishing nets, carpets and other scraps) that can be recycled and recreated, decreasing its environmental footprint. Additionally, 100% of the down insulation is certified to the Responsible Down Standard by Control Union.
The collection will be distributed through designated stores and ephemeral Gucci Pop[1]Ups, where the. A dedicated product selection will also be available from The North Face stores in New York, Beijing, Shanghai and Tokyo. Furthermore, a limited selection of The North Face x Gucci pieces will also be on sale on http://gucci.com.