With Expo 2020 in full swing, all eyes across the world are on Dubai, even in the world of high fashion.
With that in mind, Massimo Dutti has launched a new ‘Dubai Experience’ capsule collection for both men and women.

The two collections were created exclusively for Dubai and feature relaxed and versatile pieces with a twist that make these the perfect outfits for various occasions, while the silhouettes and quality ensure these designs go beyond a season, according to the brand.

The menswear edit showcases a set of designs, created for the modern man who prefers quality and comfort in equal parts, according to the brand. Discreet luxury—with a balanced mix & match inspired by exclusivity and premium fabrics—result in a range of statement investment styles. Cotton trousers, blazers, knitted jumpers, and exquisite leather jackets are some of the key items in this collection.

The collection fits Massimo Dutti’s worldwide strategy, always building things for each market from the ground up, with Dubai being no different.

The brand has also created an exclusive filter for this campaign, that can be accessed through Instagram as well as through a QR code.
The exclusive collection is now available to shop online and in-stores.