Long running Zegna ambassador and Denmark’s favourite bad boy, Mads Mikkelsen, returns to the iconic fashion house for its latest F/w campaign. But this time he’s joined by Chinese superstar, Wu Lei, and together, they float through the Oasi forest, a sanctuary of mother nature’s perfection.

Embracing the impending winter months, Zegna yet again releases a collection of its Oasi Cashmere, taking the form of an ‘Il Conte’ jacket, providing comfort, style, and cosiness. Meaning ‘count’ in Italian, the ‘Il Conte’ jacket symbolises the style and legacy that has defined the brand for over 100 years.

ZEGNA HERO 3 ADV CAMPAIGN WU LEI scaled

Long standing mastermind responsible for Zegna’s aesthetic perfection, Alessandro Sartori, makes his recognisable flair known in every piece, from the tone-on-tone styles all the way down to the refined, contemporary aesthetics that cater to a volley of intricate demographics.

Oasi Cashmere and Oasi Lino fibres are 100% traceable as of 2024, a philosophy that honours the vision of its visionary founder, Ermenegildo Zegna.

With the picturesque features of Mikkelsen and Hui standing side by side, this latest campaign invites the wearer and spectator to dive into the cooler months in the most luxurious, Italian fabrics known to man.

Click here for the official website.

Anton Brisinger

Los Angeles native, Anton Brisinger is the lifestyle editor at Esquire Middle East. He really hates it when he asks for 'no tomatoes' and they don't listen. @antonbrisingerr