Louis Vuitton has unveiled SEE LV in Dubai.
The travelling exhibition’s third stop follows the world-wide inauguration in Wuhan
in 2020 and then Hangzhou in 2021. It’s located at the Dubai Fountain until March 7.
What is SEE LV? Mixing archival objects from the Maison’s heritage collection with recent creations, SEE LV allows visitors to delve deep into the world of Louis Vuitton through immersive and interactive digital experiences.
Dubai was the next natural home for the exhibition, according to LV.
“Dubai today is one of the most cosmopolitan cities in the world, home to over
200 nationalities; a city that lives, breathes, and provides a sense of possibility
and innovation. With an exceptional coastline, majestic desert, and breathtaking
cityscapes, including the tallest building in the world, Dubai has proven to be a city
where the nexus of East and West makes for a stunning display of cultural diversity
that spills over onto the business realm, and everyday life. This makes Dubai
the natural next step for SEE LV’s 2022 journey,” said Louis Vuitton in a statement.
Here’s the official description of the activation:
Inside, visitors are greeted by a portrait of young Louis Vuitton, conceived by artist
Refik Anadol using Artificial Intelligence, then enter a room featuring a reverse-chronology
selection of men’s and women’s ready-to-wear pieces. An exquisite gown by
Charles Frederick Worth stands alongside a historical 1906 trunk, illustrating the Maison’s
longstanding relationship with fashion. From the Steamer to the Speedy, Noé to Twist,
a wall of Louis Vuitton’s most iconic bags and images of their celebrity friends, including
Alicia Vikander, Julianne Moore, Emma Stone, Regina King and many more, will leave
visitors starstruck. Next is an entire room dedicated to Louis Vuitton’s major contributions
to the invention of luggage typologies, ranging from the iconic Wardrobe trunk
to the Skateboard trunk, 1920s Auto trunks to 2020’s Louis Vuitton 2054 raincoat-tent.
Within 4 universes, the exhibition brings together a remarkable collection of contemporary
looks and early twentieth-century trunks, artistic collaborations and iconic leather creations.
Find more outside the iconic Dubai Fountain at The Dubai Mall.