Italian luxury fashion retailer FENDI have just announced that Real Madrid striker and UEFA Men’s Player of the Year Karim Benzema is their new brand ambassador for the FENDI Faster sneaker.
“Benzema embodies the progressive spirit of the Maison’s latest sneaker design which features technical fabrics and high-end athletic touches,” says the brand.


“The FENDI Faster is balanced by the characteristic luxury which the FENDI Maison brings to each of its designs.”
The brand promises “finely-tuned performance and finely-honed detail”, which makes it an ideal companion to Benzema’s unparalleled skills on the pitch.
Esquire April 2022 Cover: Real Madrid’s Karim Benzema goes up a gear

Karim Benzema spoke to Esquire Middle East for the April cover story about his career, World Cup 2022, and more.
“It took 18 minutes in the biggest game of the season for Karim Benzema to remind everyone why both himself and his team, Real Madrid, are still the real deal. Trailing Paris Saint-Germain by two goals, Benzema—with the the captain’s armband strapped to his left bicep—took the game (and Real Madrid’s season) by the scruff of the neck, hitting a rapid fire, second half hat-trick to send his team through to the next stage of this season’s UEFA Champions League,” writes Esquire’s Matthew Baxter-Priest.
Read Benzema’s interview with Esquire Middle East here.