Some of the most anticipated shoes of the year, and already one of our favourites so far this year, is finally dropping in the UAE. Yep, the first Teddy Santis x New Balance MADE collection is finally here.
Want to secure yours? Here’s how.
In Dubai, the collection will be available from New Balance in The Dubai Mall, thegoodlife in Al Serkal Avenue on June 3rd. The apparel and footwear debut at 10 AM on a first come first serve basis, so get there early to secure yours.
IT will also be dropping at SNKR in Kuwait.
Teddy Santis, of course, has quickly become a footwear legend. The founder and creative director of NYC apparel and lifestyle brand Aimé Leon Dore (ALD) took over as Creative Director for New Balance MADE in USA line last year, after almost single-handedly making the New Balance 550 a global staple on par with the Air Force One or Club C, among many other much-sought-after collabs with his own brand.
His first collection, with many more to come this year, is a stunner, headlined by similarly colour-blocked 990v1, 990v2 and 990v3s, each with fuzzy grey suede, tan suede, with army-green hits on the mesh and beyond.
New drops will come each month from here on forward.
The collection also drops along with an ultra-premium collection of Santis-designed sweatpants, sweatshirts, shorts, long-sleeve tees and short sleeve tees as well.
Santis’ sensibility has spread worldwide, but it’s a New York vision first and foremost, with ALD becoming more than just a fashion hotspot, it’s practically become a lifestyle. With MADE, he’s bringing his ALD sensibility to the likeminded NB brand, with easy-to-wear colors that become wardrobe mainstays, elevated takes on classic legacy mainstays, and innovative colors and models that become a quick take on key models.
“As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance MADE in the USA,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance. “Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of MADE, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.”
New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.