Predictably, it should come as no surprise that Prada has, yet again, delivered a dazzling new campaign for its upcoming Fall/Winter collection. The only difference is that this one, featuring the Iron Claw himself, Harris Dickinson, and several other A-listers, is told through conversation rather than sheer imagery.
The campaign imagery is informal and direct, simple and true. It reflects innately human gestures and impulses – our need to connect, to offer opinions, to listen and learn. Helmed from a script by world renowned filmmaker, Miranda July, the campaign delivers an authentic storytelling experience, channeled through some of the best up and coming voices of this generation.
Talking is a group activity. Hunter Schaffer, Damon Idris, and Harris Dickinson become a collective, linked through their trade of ideas, their reciprocal harmonies – the singular becomes the plural. Bringing people together, to commune is to create.
