For more than two decades, Syrian designer Rami Al-Ali has proven himself a trailblazer in couture for Middle East designers. He reaffirmed that status at Paris Couture Week 2024 when he unveiled his label’s first-ever Rami Al Ali menswear couture looks – three, to be precise.

It was quite the full circle moment for Al-Ali, as it comes exactly twelve years after Rami Al-Ali’s debut couture collection was presented in Paris, back in 2012.

Described by the designer as an ode to the enchanting world of Bedouin heritage, the exclusive men’s couture looks are part of a larger 30-look Spring/Summer 24 Couture collection. Each stitch and draping is inspired by the nostalgia of Al Ali’s home and childhood; a celebration of the elegance, sophistication, and movement of the Bedouin lifestyle.

Lightness in movement is a running thread throughout the collection, conveyed through flowing forms of silk, organza, muslin, tulle, and satin. The men’s looks come in a satisfying gradient of rich, desert-inspired hues: sandy beige, brown, maroon, and gold detailing.

All three looks are unique from one another, in their fit, fabric, and overall mood. The first look is a regal, asymmetric, caped silhouette in a rich brown. The other two looks make use of a cream trouser base, paired with contrasting top pieces: one look features a sheer, pale pink blouse with a high block neck and delicate detailing, while the other look features a bold maroon piece, belted, covered in glitz, and with a deep V-neck.

Born in a humble Dubai studio in 2001, the Rami Al-Ali label has grown loved and beloved by a global audience, including the likes of Beyonce, Chanel Iman, and Mona Kattan. The introduction of menswear to Rami Al-Ali’s runway, although limited, underscores the exciting untapped possibilities of the designer’s artistic vision and the future of the Rami Al-Ali label.