A well-designed boutique turns shopping into an experience and FENDI’s latest outpost in Riyadh’s Solitaire Mall is exactly that. Designed by the Maison’s in-house team, the new 290-square-metre boutique lands just in time for the Spring/Summer 2025 collection, setting a new standard for luxury retail in the city.
For men who appreciate both classic tailoring and contemporary statement pieces, the boutique’s men’s section celebrates refined masculinity. The palette leans into earthy tones, with rich Blue Roma marble and dark brown FENDI Casa leather armchairs setting the tone. It’s an understated yet powerful space—one that mirrors FENDI’s approach to menswear: confident, elegant, and effortlessly cool.
The collection on display reflects this ethos, featuring expertly cut tailoring, relaxed yet elevated casualwear, and accessories that bridge the gap between function and luxury. Whether it’s a structured leather bag, a modern take on suiting, or a pair of meticulously crafted shoes, everything here speaks to FENDI’s expertise in craftsmanship and innovation.
The boutique’s design takes cues from Ancient Roman architecture, but this is no relic of the past. The façade, with its Travertino marble arches, nods to FENDI’s Italian heritage, while inside, plush furnishings, clean lines, and rich textures create a space that feels both contemporary and timeless.
A central Patagonia Marble focus wall is the boutique’s true showpiece, fitted with handcrafted amber-tinted glass shelves that display FENDI’s most iconic leather goods—including the Peekaboo and Baguette bags. Meanwhile, the walls are subtly engraved with the Maison’s signature Pequin logo stripes.
The women’s ready-to-wear and shoe area softens the space with a palette of ivory and pink, while champagne-toned details add warmth. The VIP room, however, is a world of its own. Wrapped in deep red Travertino marble, it’s designed for those who prefer a more exclusive shopping experience, complete with plush velvet seating and a custom Fur Tablet featuring a handcrafted depiction of the Riyadh skyline.
Since its founding in 1925, FENDI has been about evolving while staying true to its DNA. From pioneering innovations in fur to redefining leather craftsmanship, the Maison has spent nearly a century sticking to that mindset. With their latest boutique opening in Riyadh, one can only wait for what the Italian luxury house brings next…