There was a graph I saw recently where it measured receiving socks and underwear as a gift, and how one’s positive reaction slowly increases with age. At age 10, receiving underwear feels rather insulting – like receiving a new toothbrush or a bar of soap. But as your 20s start creeping up, receiving a pair of underwear, preferably several, is not just warmly received, it’s arguably the best gift you can get.
And Sweden has now given the world its finest invention since IKEA, CDLP. The acronym stands for ‘Un Cadeau De La Providence,’ which means something along the lines of ‘a holy gift’ or ‘a gift of providence,’ and when you’re out and about in a pair of CDLPs, that’s exactly what you’ll feel – gifted.
Naturally, they make other stuff too – t-shirts, socks, swimwear, pajamas – but I think I speak for all men when I say that finding a truly significant pair of underwear is harder than one would expect, point being that when anyone thinks of male underwear, there’s only one name that comes to mind (I won’t write it, because you already know who I’m talking about).
Built to revolutionise underwear, the brand’s very Scandinavian, very minimalistic design is a clear nod to the Nordic aesthetic – who needs colours when everyone already looks good in black or other dark colours?
Based and developed in Sweden, the brand uses environmentally friendly, earth-conscious materials, resulting in the newest ultra-luxurious staples in your wardrobe, that’ll keep you snug without suffocation. And yes, they make stuff for women too.
Click here for the official website.
