Born Outside Italy, a Dubai-founded, Italian-bred luxury-meets-streetwear fashion label, has just exploded onto the scene, and is well on its way to capture the global market.
Having coined the term ‘street quiet’, the brand’s first PR stunt labeled ‘Sneaker Island’ featured purple boxes, influencers and a ‘fictionary’ sneaker shaped island off the shore of Dubai. This event proved an immediate success, as the brand has now partnered with Harvey Nichols in their Dubai and Doha locations with more to be announced as they continue to expand.
Fusing quiet luxury and traditional streetwear, the materials, colours, and styles of these innovative sneakers have resulted in a unique product with a sole that resembles the suction cup like tentacles of an octopus.
Founded by Alfredo Bandini and Daniele Pe, Born Outside Italy was inspired by a shared passion for streetwear and an ‘old-school’ love for product excellence. Born with a firm belief that fashion should empower individuals to live life on their terms, championing freedom of expression and celebrating the untamed spirit of independence.
“Born Outside Italy is not just a brand, it’s a mindset,” said founder Alfredo Bandini. “It’s an invitation to break free from the conventional. We believe in a world where everyone is free to express, create, and challenge the status quo and we’re super excited to bring our journey to life.”
At the moment, Sneaker 001 is the only product available in the market, although Sneaker 002 will launch next month in September. As Dubai’s cultural landscape continues to blossom at a rapid rate, Born Outside Italy is one to watch.
More information on the Dubai based brand here.
