No man’s routine is complete without a proper skincare and fragrance regiment, and for that Bloomingdale’s has you covered—and then some.
The luxury retailer is launching a grooming loyalty program, entitled Bloomingdale’s Beauty (BB), an initiative exclusive run across the UAE, Kuwait, and Qatar, designed to reward and recognize skincare enthusiasts with money-can’t-buy experiences and carefully curated gifts.
Customer rewards include virtual and in-store consultation services, early access to product launches, game-changing 90-minute delivery services, and a range of digital and grooming innovations from the world’s most luxe brands.
Expect high-tech skincare, and fragrances from YSL, Chanel, Dior, Kiehl’s, and many more.
The loyalty program offers four tiered levels of recognition: Discoverers who will benefit from the latest digital grooming experiences, Beautopians who will be treated to exclusive samples and vouchers, and Aficionados and Beauty Cognoscenti who will be gifted luxe BB Boxes (curated by region).
Aficionados will receive one BB Box per year, while Beauty Cognoscenti will be rewarded with two luxe BB Boxes every year.
While there are many unisex products available at launch, planned for the near future are dedicated boxes for men and women, where men will be receiving exclusive men’s and unisex products.
Tiers are allocated based on eligible spend across Bloomingdale’s grooming ranges. From launch, every online purchase contributes to a customer’s level. Shortly after that, both in-store and online purchases will contribute, provided customers have a registered Bloomingdale’s online account. Members must be over 18 and residents of the UAE, Kuwait, or Qatar to participate.
Tiers are allocated based on eligible spend across Bloomingdale’s grooming ranges. From launch, every online purchase contributes to a customer’s level. Shortly after that, both in-store and online purchases will contribute, provided customers have a registered Bloomingdale’s online account. Members must be over 18 and residents of the UAE, Kuwait, or Qatar to participate.
Twins Mohammed & Humaid Hadban are a part of the launch campaign as well. Learn more here.
The first BB Boxes will be available three months from the program’s launch, allowing shoppers time to make eligible purchases online and in-store.
Existing Amber members can also enjoy the benefits and rewards of the BB loyalty program and can continue to earn Amber points on all beauty-related purchases made at Bloomingdale’s.