Those red, white and blue staples of the all-American wardrobe run back way before Tommy Hilfiger’s logo ever graced the chest of a cable knit sweater, but he may just be the one who’s done it best.
Whether it be James Dean at the Griffith Observatory, or Lana Del Rey swooning over blue jeans and white shirts, Americana has been interwoven in every inch of Tommy Hilfiger fabric since day one. Putting a contemporary twist on the timeless classics, the Fall 2023 collection equips you both indoors and out, redefining, among others, the original puffers of the ’90s, a cultural staple of American youth that defined the decade.
Anyone else sense a recurring theme and hungering for ‘90s fashion?
“This campaign is an all-out celebration of our brand values of belonging and inclusivity with a focus on family,” says Tommy Hilfiger. “We’ve brought together a cast of uniquely talented friends and family whose deep bonds and unwavering support of one another reminds me of the powerful relationships I have with my loved ones.”
The new collection features the faces of music royalty like Quincy Jones, Steve Aoki, SZA and more, in these timeless prep threads, embodying the classic cool that’ll make you feel like you’re roaring down the highway in a Cadillac.
Conflating the spirit of JFK, the Harvard years, Brando’s rebellion in The Wild One, and Bill Clinton era puffers, Tommy Hilfiger’s new collection captures the spirit of America, reminding everyone who created the universal male uniform: jeans and a t-shirt.
