Fancy a look at the Spring-Summer 2022 men’s collection from Christian Louboutin? Strap on your goggles and ready player one, because you’re headed for the LoubiFuture.
To unveil the new collection, Louboutin teamed up with animating gaming app INSPIFY to mix augmented and extended realities to create a unique and immersive experience wrapped in a retro-futuristic aesthetic.
Once you enter the virtual world, it leads you into a double showroom where displayed styles from the new collection are available to view in augmented reality. The first room celebrates this season’s newest sneaker: The Arpoador, a tribute to Christian Louboutin’s love for Brazil, named after the rocky junction that lies between Ipanema and Copacabana.
The all-terrain sneakers are inspired by Brazilian modernist architecture and its love for curves are embodied in the sneaker’s flexibility and versatility, according to Louboutin. Modelled and inserted in a Vaporwave setting, the five colourways deconstruct and reconstruct themselves in the app casually.
A smoky tunnel leads to the second room, the Argosphere, imagined as a constantly moving optical-fiber space featuring the second key piece of the coolection: the Our Georges.
Designed in black calf leather or silver antispecchio, the three Our Georges styles are the perfect mix between style and purpose thanks to the oversized, yet light lug sole with an exaggerated signature welt and red insert at the back.
Leathergoods are showcased with three new seasonal additions: the BackParis backpack, the LoubiTown pouch and the Ruistote bag.
There’s also a music video featuring French singer Julien Granel – renowned for his vivid, pop universe. The first part of this animation uses extended reality to take you through a vibrant odyssey across many worlds. Supported by an original music track entitled Mirage, the video invites you to follow Julien in a Vaporwaved 80s dream, leading you from neon skycrapers LoubiTown to a sunset on the beach, to The Grand Finale atop a tower in a jungle populated by a surreal tropical wildlife.
All styles are experienceable in real life with augmented reality through a QR Code to scan. The style is immediately modelized in the environment surrounding you and can be explored through all angles intended to give a very precise sense of details dear to the designer.
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