Most people’s wardrobes are stacked with clothes, bags and shoes—dozens of options of each. But rarely do people have the same options when it comes to eyewear.
This is a point stressed by Rosario Toscano, CEO of luxury eyewear company Akoni Group. “The face is the thing that people notice the most when talking to each other, but eyewear has always been undervalued in terms of quality and price point,” he explains. In many ways he is correct.
Fashion brands have long seen their eyewear offerings as an entry category for introducing consumers to their brands at an accessible price point. Can’t afford a Celine suit? Buy the Celine glasses. Almost ubiquitously, eyewear is one of the cheapest forms of accessory a fashion brand offers, and the quality reflects that.
“Most people are buying a fashion brand’s glasses because of the label, even though they know the quality is rarely up to standard,” says Toscano. This is where the new eyewear collection from French fashion house, Balmain, comes into play.
Joining forces with Akoni Group—who handle the design and manufacturing—the Balmain collection is based on creating high-quality pieces using the upper echelons of material, techniques and fashion-forward designs.
Naturally, anything involving the creative juices of Balmain’s creative director, Olivier Rousteing, is guaranteed to make a bold statement but the commitment to invest in significantly elevating the quality of fashion eyewear is a very promising vision.
Balmain Eyewear is exclusively available at Magrabi stores. magrabi.com
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